Hi, Businesses, I'm Lyndsay. And I believe a few things about your biz: 1. You’re too smart, talented, interesting, and innovative to have content that sucks. And 2. Your savvy lil consumers will not buy what you’re selling if you sound like everyone else.
And the way to avoid that?
- It’s not through your slick web design (sure, it’s pretty, but if it doesn’t say anything, then it won’t matter).
- It’s not through your fancy coding (“Wow that was cool but what do you do again?”)
- It’s not through your traffic or marketing (they might visit, but if it’s boring they’ll never, ever stay (or buy).
And it sure as shucks isn’t by writing any of it yourself (it’s okay; you tried).
The right words..funny, fresh, unexpected, bold, witty, no-one-else-is-saying-it-this-way words.
You need content that stands out from the pack and speaks to people in ways that will delight and compel them; so that they can’t stop thinking about you and pay zero attention to your competitors.
That’s what we do around here. And actually, after spending almost 10 years being a one-woman shop, I’ve created a humor marketing agency called Obedient (because it’s time businesses learned how to be the opposite).
So if you are an entrepreneur, small business, start up, big business, one man band, or food truck with the desire to get your shit in the spotlight and use punchlines to make dollar signs, head to Obedient and see what we’re doin.
For Everyone Else
Oh hey, Everyone Else. Does your magazine need a new columnist? Does your radio or television show lack that certain something that starts with an L and ends in a yndsay Rush? Do you have a funny idea that you can’t quite put into the right words?
I am not just a copywriter, I’m a comedy writer and aspiring television writer. And that is considered a triple threat in many areas, okay?
For more on that side of my secret and glamourous life, head here.
sharks, small talk
Have I already said chips?