(I’ll leave that last one to you.)
Those other ones, though? I’m all over ’em.
NAMING—If it’s catchy and you know it, clap your hands / open your wallets.
I created this “Namestorm” service several years ago for clients who want insight from a pro and several creative options without spending the hefty moola normally associated with a full naming service.
So, what don’t you get? Revisions or trademark research (but, duh, I will conduct Google searches to ensure that your options are not currently in use by people in your industry).
What you do get? 10-12 options from me that you can run with on your own—survey your clients, ask your mom, say them out loud, see which ones appear in your dreams, etc.
This way you get a hearty dose of creative insight without the intense commitment of a Big Agency renaming. And I get to do my very favorite thing: make a short amount of words do a big amount of work (and play).
TAGLINE—One-liners worth talking (and buying) about.
I’ve been writing taglines since the caveman stages of my business (almost a decade ago). Not only does that mean I’m basically the best in the biz, but it also means I have a figgin blast doing it (and it shows in your options).
People underestimate taglines but those people are suckers. Because you don’t have much time or space to let people know what you’re all about and why they should care (or sign up, or shell out). So you gotta add clarity and personality to your big idea in basically one sentence. When done right, they shed light on who you are and what you’re about, pack a punch, pull out the right emotions, and leave ’em wanting more.
SO WHAT’S THE BIG LESSON HERE?
PEOPLE WON’T BUY WHAT THEY’RE NOT EXCITED ABOUT. And they sure as shucks won’t buy something they can’t remember. That’s where the right name + tagline swoop in and save the day.
The end (or, actually: the beginning).
11-15 business naming options to sink your teeth into.
Starts at $400
$400 = A flat-fee, no-revisions, run-with-my-options, one-and-done situation.
$500 = Snag a second serving of taglines (aka one round of revisions).
Name + Tagline
OH DANG THAT'S A DEAL.
You get: 10-12 name options PLUS 10-12 tagline ideas to go along with the geeeenius name options.
Step 1: Email me at firstname.lastname@example.org to throw elbows and get on the ‘ol schedule (a 50% deposit secures you a spot.) P.S. Don’t be surprised/mad if you have to wait a month or two, things fill up fast!
Step 2: You fill out a handy questionnaire that will give me the nuts and bolts of who you are, who you’re after, and how you want to sound (due on our start date).
Step 3: I concoct a hit list of 10-12 options via Google Docs and deliver within one week of the start date.
Step 4: You take your favorite options and run with them on your own off into the sunset.
Step 5: Badaboom, badabing, we’ve got a name. Huzzah!
Get in our pants.
The Captain’s Daughter
Two if by Vodka
Fly By Night Martini
Art & Anthem
Nadeena wanted to take her photography biz beyond just FirstNameLastName Photography and instead have a name that let her clients know who she was and what she was about from the start. Hence: Art & Anthem was born.
We also did the tagline because she’s no dummy: The creative remedy for “supposed to”.
We named this fun endeavor “brandburst” because it was a quick and dirty service that included a 30 minute message session, a tagline, and a header image.
Tagline: Stop stalling and start starting.
A Sacred Project
Monica, from Freshold Photo (one of my all time favorite namestorm projects) started this endeavor as a way to document the adventure of birth in a simple and artistic way. And she needed a business name that hit all of those emotion points. Enter: A Sacred Project.
How great is this biz name? I can say that because Megan came to me with the name already decided (see, I’m humble enough to recognize greatness in others!). She needed a tagline to express the heart of her business—to connect donors with worthy orgs.
Tagline: Doing good done well.
This salon was after a french parlor flair so I took the phrase “ooh la la” and brought in ‘hairdo’ to make a punchy pun that I still smile about. (SHE’S SO HUMBLE, FOLKS.)
Tagline: ‘Do La LA
This men’s boutique in Nashville, TN wanted a tagline that would let people know right away what they’re all about—well-done simplicity.
Tagline: Where basics are born and style is bred.
Tic Tac Taupe
Midsummer Night’s Seam
Taming of the Bloom
Petal to the Medal
Less is Moorish
Foxy & the Hound
Burlap of Luxury