COMMON ONE-OFF PAGES
ABOUT PAGES: Hook your potential customers with your story, your talents, your big idea; the crazy path that led you here. Make them believe in your business as much as you do. Make them need to know more. Make them certain they can’t live without you. Also? We’ll talk to and about them almost as much as we talk about you—because people want to know your story, sure, but they want to know why that story will impact theirs. No narcissistic about pages served here.
So whether you’re telling your story or selling your service, you better make those words count. Not just because you can, but because you can’t afford not to.
The About Page
The second-most read page on your site...so it better be good. My About Page mantra is to focus on your dream client's story and pain points FIRST, in a way that lets them know that your story and expertise matters mostly as it relates to theirs. That's how you hook 'em in on what you do and why you do it (better than anyone else).
The Sales Page
Starts at $900
These bad boys lay out all of the nitty gritty of your service or course or product, with a compelling angle that will make hitting the buy button a no-brainer. Note: depending on your offering, the sales page may need to be more involved, thus impacting the price.
Lead Magnet? Giving Back Page? Want a mixed bag of things? The combos are as endless as an ideal Taco Bell order. Shoot me an email with what you're wanting and I'll spit out a custom quote.
Step 1: Email me at email@example.com to throw elbows and get on the ‘ol schedule (a 50% deposit secures you a spot.) P.S. Don’t be surprised/mad if you have to wait a month or two, things fill up fast!
Step 2: I have you fill out some juicy questions to get to the grit of who you are, who you’re talking to, and how exactly you want to sound (hint: it won’t be boring.)
Step 3: I share a draft with you through my boyfriend, Google Docs, and you begin to review, make edits, comment, etc.
Step 4: I make all of the changes you request, and we both look fondly at the shiny, new About Page and then send it off into the wilderness to woo and gather your future clients and dozens of thousands of dollars.
Small Business Bodyguard
You need to get your legal ducks in a row (and then stop using that metaphor indefinitely). Because in business, there’s no room for naivete. But maybe you’re thinking, Eh, I’m not that big yet.
Maybe you think no one’s going to notice or care about your tiny little operation. Maybe you’re thinking (and hoping and praying) that you can get by on a friendly, written agreement via email. Or worse, a verbal one. Maybe you’re confused about what you really do need… and what you don’t.
Or maybe you think you’re above the law, you outlaw, you.
The Dress Theory
A bride dreaming of whimsical long sleeves. A daring, cut-out back. Fine fabrics, exquisite tailoring. Champagne.
These are a few of our favorite things.
Welcome to The Dress Theory:Nontraditional, never-repeated, mold-breaking, confidence-inducing dresses proudly served here.
The Uncaged Life
Some things I know for sure:
Running your own online business is absolutely the best way to live a life of freedom and adventure. Hands down, no question, it’s amazing.
But – it’s not all just hammocks on the beach and laptops on airplanes. In order to run a successful business, there’s a hell of a lot of hustle and heart required.
Too often, people waste time and energy on stuff that isn’t helping them make real progress. There’s a rhyme and a reason and an ORDER to what to do, and it’s this exact thing that keeps people from wasting time and cash on the wrong things for their business.
Hey, Sweet Pea
Callie makes something out of nothing, words into images, sizzle into spark, and ho-hum into holy cow; AKA your brand’s makeup artist. If Callie could have a cupcake for every meal, she’d be in heaven. Her other loves include confetti, beautiful letterpress, sweet tea on a hot day (who are we kidding? It’s Texas, so sweet tea every day), and applying her design skills to party decor.
Hey, Nice Package!
SPOILER ALERT: People won’t buy what they don’t understand.
Another spoiler: People are smarter than you think, and your insecurities disguised as really generic packages aren’t fooling anyone.
So what does that mean for you, my pretty little solopreneur?
It means you better get your ass in gear and craft your offerings so that they’re not just nice, they’re the TOTAL PACKAGE. Because once you whip your services and packages into selling shape, your clients won’t just fork over the cash, they’ll fork lift over referrals, repeat business, and oodles of praise.